¿Y si las redes sociales sufren la crisis?

La crisis también afecta a las tendencias de consumo. Daily Telegraph expone un estudio de Deloitte que presenta un panorama complejo para las redes sociales: Networking sites face data cost crisis. La lentitud en conseguir ingresos recuerda al entorno vivido en la última burbuja.

Algunas conclusiones del informe son:

1. they may need some additional revenue streams
2. information storage costs are increasing
3. “Average revenue per user for some of the largest new media sites is measured in just pennies per month, not pounds.”
4. Concretely twitter and facebook did not make nearly any revenues yet.
5. More concentrated in growth, facebook cancelled a plan to allow employees selling shares

Social networking, for the moment, did not find a way to be sustainable. They are, for sure, working on building revenue streams to continue providing their service, and, if they do not find it soon, they will be in trouble.