Diez consejos para el uso del vídeo en los mass media

Andy Dickinson elabora diez recomendaciones para el uso correcto del vídeo en los mass online. Lo hace en su artículo The Top Ten tips for newsaper video from the UK broadsheets:

• Make video part or the article sell, not a related link.
• Make sure the link from your video player to a related article is clear
• Make sure any accompanying text in your player clearly cues your video
• Embed your video in an article page
• Make your video poster frames work as images
• Make the embedded player as big as you can.
• Keep pre-roll out of embedded video
• Get some variety in your ads
• Niche works
• Formats kill variety
• Feature formats kill long tail