Facebook tiene claro su modelo de negocio: la publicidad

Sheryl Sandberg, responsable de operaciones de Facebook, desvela alguna de las incógnitas que rodean a la red social. ¿Las claves? Que su modelo de negocio se basa en la publicidad y que, pese al fulgurante crecimiento de la compañía, tienen capital suficiente para hacer frente a sus nuevos retos.

It’s a really simple answer, which is that our business is advertising. We’re not waiting to find our business. We found it, and it’s actually working very well. Marketers all over the world have to sell products and services, and they have to generate demand for those services. They do that typically where people are spending their time.

We’re growing really quickly, but we can finance that growth. We’re not going to charge for our basic services.