Google deja de comercializar periódicos

Google anuncia que cierra su programa de anuncios en medios offline. Pese a que ya tenía un acuerdo con más de 800 periódicos, la burbuja periodística también ha pasado factura al buscador. Spencer Spinnell, Director de Google Print Ads, justifica así la decisión:

While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.