Lance Armstrong: un adicto a Twitter
Posted: Marzo 15th, 2009 | Author: Sergio Pérez Conde | Filed under: Estrategias de producto | Tags: Lance Armstrong, Lance Armstrong Twitter, redes sociales, twitter | No Comments »Twitter también llega a los deportistas. Lance Armstrong es un usuario activo (@lancearmstrong), como lo demuestra esta entrevista en techcrunch.com:
Q: You started using Twitter back in November. You are now closing in on 300,000 followers and you tweet more times per day than most people brush their teeth. Can you point to a couple of factors that have resonated with you making Twitter part of your daily routine?
Lance Armstrong: Well, 140 characters fits my personality well. I’m not much for small talk so 140 gets me that. I see long drawn out emails and I delete them. It also brings a certain transparency to my life that others may have never seen or realized. Lastly, it works great for talking about the thing I care about the most (behind my family) and that’s fighting cancer. Twitter builds grassroots movements quicker than anything I’ve ever seen.
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