Posted: Enero 11th, 2009 | Author: Sergio Pérez Conde | Filed under: Dirección estratégica | Tags: CEO Yahoo!, dirección estratégica Yahoo!, Jerry Yang, oferta microsoft Yahoo!, Susan Decker, Yahoo | 1 Comment »
Yahoo! podría anunciar esta semana su nuevo CEO, tras la marcha de Jerry Yang. La compañía, en plena crisis después de que el pasado 1 de febrero Microsoft lanzase una oferta decompra por 44.600 millones de dólares, baraja diferentes opciones.
¿Quién será el sustituto? Según BusinessWeek, Susan Decker, directora de Yahoo! y amiga personal de Yang, es la principal favorita. Con un perfil similar, pero externo a Yahoo!, también se habla de Carol Bartz, ex consejera delegada de Autodesk.
Al mismo tiempo, también se ha hablado de otras opciones. Por ejemplo, Dan Rosenswieg, ex jefe de Operaciones de Yahoo!; Jonathan Miller, ex director de AOL; Peter Chernin, director de Operaciones de News Corp; y Meg Whitman, ex consejera delegada de eBay.
Posted: Noviembre 27th, 2008 | Author: Sergio Pérez Conde | Filed under: Análisis de entornos y mercados | Tags: Bill Gates, crisis, crisis económica, crisis financiera, fundadores google, Google, Jerry Yang, ruper murdoch | No Comments »
La crisis financiera sigue azotando a todos los sectores. Entre los más afectados, según un estudio, se encuentran Rupert Murdoch, Bill Gates, Jerry Yang o los fundadores de Google.
Posted: Noviembre 20th, 2008 | Author: Sergio Pérez Conde | Filed under: Análisis de entornos y mercados, Dirección estratégica | Tags: dirección estratégica, dirección estratégica Yahoo!, errores Yahoo, Google, Jerry Yang, microsoft, Yahoo | No Comments »
Forbes analiza, tras el adiós de Jerry Yang, los cinco errores más graves que ha cometido Yahoo!:
1. Aborted Projects
Yahoo! is rife with projects that have been started, with great fanfare, only to die quietly months, sometimes years, later.
2. Missing the Google Express
Yahoo! had the chance to buy Google in 2002. Then-Chief Executive Terry Semel reportedly balked at the $5 billion price after months of negotiation. In retrospect, that was clearly a mistake.
3. Hiring Terry Semel
Another commonly cited mistake: hiring former Warner Bros. studio honcho Terry Semel as chief executive. Yahoo! stumbled in the wake of the tech bust early in the decade. It brought in Semel to turn things around. In retrospect, however, Semel was just riding a powerful rebound that other managers, such as the boys at Google, were playing far more skillfully. Semel declined to buy Google; at the same time, he funded a push into media that has largely foundered.
4. Failing to Click With DoubleClick
Another deal Yahoo! missed out on was DoubleClick. The advertising network specialized in the display ads that had long been Yahoo!’s strength as it struggled to hold back a surging Google. But when Yahoo! didn’t move quick enough to purchase the ad network, Google pounced, helping to close the gap.
5. Not Bonding With Ballmer
Perhaps Yahoo!’s biggest bonehead maneuver was failing to deal with Microsoft’s acquisition offer quickly and cleanly. As a result, the drama dragged on for months, sapping Yahoo!’s energy and opening the door to Carl Icahn, the aggressive corporate raider who grabbed three seats on Yahoo!’s board in August. The move undoubtedly led to Yang’s ouster this week.
Últimos comentarios